Printing technology

There are a variety of printing techniques in fashion and clothing and especially to print clothes and prints. Which is best suited for purpose, execution, economy and volume.

Digital printing - Direct to Garment (DTG)

With DTG you get several advantages, not least with detail richness, multicolor pressure and no coercion at a certain number, you can print a single sweater with 4-color pressure without extra cost (which is usually impossible with other techniques).

Another clear advantage is lead time, especially in changes and you may be active in your process and evaluation. If you are used to making samples and cut and sew, it is a few days tmed dtg unlike weeks if not months with factories.

Another major advantage is the type of motif that can be printed with digital pressure; Photoprints, small details, color transitions and multi-color go super smoothly with Direct-to-Garment.


Screen printing

At larger volumes with individual colors, traditionally screenprint is a proven technology and is suitable extra well in mass production. Thanks to the extra elements and costs with screen, we mainly work with digital but we have good print partners and are happy to help you over at bulk orders and large production.

Cut and sew

Just as in large production, this type is made in larger numbers and is usually referred to as the process where you design and create a whole garment from the ground up, usually with your own pattern sewing and specification of everything from threads to fabric and weight. We can help you with production and have a wide network in both Europe and Asia depending on your ideas.


Sports shirts and work clothes tend to use transfer prints, thanks in large part to the combination to be able to quickly apply labeling with a short lead time (if we have your print ready and on layers the application goes in minutes) and on several different materials, some that can be challenging for other printing methods.

Dropmerch offers transfers to most garments and articles, but is very well suited for functional clothes, jackets, sports jerseys and polyester. Worth noting is that transfers like its direct translation are a transfer of a motif, in this case heated to a garment like an image or photo and not as compliant as, for example, with digital pressure and DTG.


Sublimation is similar to the process of transfers but with the big difference that here we take the whole picture to a new carrier. It is no longer a physical image that is heated on a surface but the image itself is transferred without a carrier - a bit like a photo jumps from the water bath to paper in a photo development.
Sublimation is mainly used for porcelain mugs, enamel mugs and our flip flop slippers but also for grinding and beer substrates.

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